Spa the Rain Project

As ode to the never-ending source of Spa mineral water, Circus Family worked with J. Walter Thompson Amsterdam to create The Rain Project. A short film in which drops of rain turn into sound, light and projections, projected onto the nature in the area of Spa, Belgium.

CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive
CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive
CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive

Rain detection sensors were placed throughout the forest. As soon as raindrops touched the surface of the sensors, projections, light effects and sound were triggered. The forest changes into a fairytale like scene that emphasises the direct relation between the rain drops and actual Spa mineral water.

CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive

The idea behind the film is that Spa’s natural mineral water originates from the pristine nature surrounding the Belgian town of Spa in the heart of the Ardennes. Here, soil and nature work together to transform every drop of rain, taking it on an underground journey before it becomes Spa mineral water.

CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive
CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive
CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive

To capture the essence of rain in sound and lights, we used Vuo & Arduino systems, Resolume & Ableton Live, all orchestrated by rain.

CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive
CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive
CircusFamily - JWT - SPA - Interactive Projections / Light / Sound / Reactive