Circus Family

Audio Visual Design Studio based in Amsterdam

Dutch Fashion Awards

Dutch Fashion Awards

Combine one 570m2 cathedral, 16 projectors, 5 hippotizers, over 100k Lumen and more than 25 million pixels and you have a stunning, perfectly synchronized projection reaching 26 meters high.

For the 2010 edition of the Dutch Fashion Awards, Circus Family teamed up with Jurlights to turn the Presbytery in the Church “de Grote Kerk” in The Hague into an audiovisual experience. The goal was to support the five fashion shows of this year’s nominees and celebrate the boost of innovative Dutch fashion design.

We used 16 projectors to create a true 360 degree, 3D projection mapping experience- on all sides of the Presbytery. We even projected onto the ceiling (Take that Sistine Chapel) and attendees could feel the Church coming to life all around them as they moved around the space.

Dutch Fashion Awards

Our role

We were asked to create a truly immersive audiovisual experience, which required an elaborate visual and technical plan. We needed to create stunning visuals to be projected and we also had to wrap our heads around the technical challenges necessary for the experience to be stunning.

Challenge

How to turn a 25 meters deep X 25 meters high church into a 3D projection canvas?

Solution

We had to lie down on our backs for two days straight and draw every detail of the church while projecting onto its walls. We created simple illustrator files that we then stitched together based on photography and the amount and placement of projectors. It was a lot of art colliding with technology & architecture for the sake of inspiration.

Dutch Fashion Awards

Dutch Fashion Awards

Partners & Credits

Client: Dutch Fashion Foundation
Production: House of Orange
3D Videomapping & Animation: Circus Family
Projection & Production: Jurlights
Audio show: Starstudded Studios
Audio edit: Sleigh Bells – Tell ‘Em (Kingdom Remix )

Circus Family BV Sint Pieterspoortsteeg 19 1012 HM Amsterdam The Netherlands

+31 20 717 3224