“The beautiful leaders and bumpers are the result from a cross-continental collaboration in a true PICNIC spirit between Circus Family in Amsterdam and Marcelo Baldin a.k.a. Combustion from Brazil. The result is simply beautiful.” (Marcel Kampman)

Our role

We created these idents form scratch. After an open brief we came up with the concept, handled all execution and then found the right music to compliment the visuals.

Challenge

How do we make an inspiring ident for a festival as broad as PICNIC? Creative Director Marcel Kampman gave us total creative freedom. The theme was Urban Picnic and there was an actual small city being built by BAM infrastructure at the NDSM wharf in Amsterdam.

Solution

We translated this quite literally into a small, abstract cityscape by building a miniature installation that we could project various content onto. We mapped out the shapes, animated bright patterns and colors and recorded these projections again. Using a small dolly and reflective material we were able to capture the mood of the festival in an abstract way. The bumpers and ident were used throughout the festival terrain and for all online talks.